The Secret Behind RealCup Capsules: Flavor Max Filters

Judson Kleinman

February 11, 2015

The Secret Behind RealCup Capsules Flavor Max FiltersThe world of coffee was forever transformed by the arrival of the single-serve cup brewer. The iconic machines started out in trendy offices and rapidly crept through the consumer chain into our kitchens at home.

And while everyone has been racing to bring this great, innovative piece of coffee brewing equipment to their office, there have been other people out there working behind the scenes to make the single-cup brewing experience even better by enhancing the cups we use to concoct our favorite, convenient, daily coffees.

One of the top innovators in the field is the team behind the RealCup™ Flavor Max Filter. RealCup™ capsules promise to “give you the maximum flavor” your favorite coffee and tea beverages have to offer.

They boast compatibility with other single-serve equipment and tout an amazing lineup of top brands. But really, what is the big deal with RealCup™ capsules? Well, today the coffee enthusiasts at Corporate Essentials are digging deep to unlock the secret of the RealCup™ Flavor Max Filter.

(De)Construction of a Better Coffee Capsule

You are undoubtedly familiar with coffee capsules, whether from Keurig® or one of the many other producers on the market. The capsules are all fairly similar – occasionally you will notice one is made from a different shade of plastic, seems a little shorter or has a particularly fancy label, but by and large, a coffee capsule is a coffee capsule.

And at first look, you could be forgiven for thinking that RealCup™ capsules are no different to their peers in the single-serve coffee catalog selection provided in your office coffee service catalog. But, there are two simple differences in the construction of these coffee capsules we think are worth pointing out:

  • Flavor seal: While the exterior of the RealCup™ capsules seems to match the K-Cup pack and other single-serve varieties on the market, the flavor seal on the RealCup™ means business. It is carefully applied to keep out light and air, securing the inner non-woven filter to the outer protective cup.
  • Non-woven filter: the inner filter of a RealCup™ capsule is made from innovative non-woven fibers. This provides a soft, secure nest for your delicate tea leaves and gorgeous coffee grinds to rest and wait for water to awaken them from their slumber. The structure of the RealCup™ Flavor Max Filter allows the true essence of flavor to escape from the coffee capsule, providing you with the most flavorful, satisfying beverage possible.

Why Water Matters

The unsung hero of most coffee experiences is the water that mingles with the freshly-ground beans to extract the aromas, flavors and magic that makes coffee the essential part of a thriving break room we all enjoy.

When it comes to single-serve coffee, water is easily overlooked because you rarely interact with it – you pick out a capsule, click it into the chamber, stick your coffee cup on the little shelf, push the button and wait for the magic to happen. That magic only happens when water comes into the cup.

The RealCup™ capsules, while designed to be compatible with Keurig® brewers, really shine when plugged into RealCup™’s RC400 brewer. The RC400 offers a unique, patent-pending brew chamber that ensures water flows through the capsule evenly, exposing all those tender leaves and precisely ground beans to the right amount of water, at the right temperature, for the right amount of time.

The brewer also offers a unique collection of pre-infusion settings allowing you to pre-wet your leaves/grounds as desired, in addition to pulse-brewing options that enable you to truly personalize the strength of your finished beverage.

Perhaps the most important thing about your office water and how it interacts with your new RealCup™ capsules is the end result. The image above will show you the difference between a cup brewed with RealCup™ coffee capsules and one that has been produced with virtually any other single-serve coffee cup technology on the market – the RealCup™ capsules consistently produce a cup of coffee with a richer color. This happens purely because the RealCup™ capsule technology allows for better extraction of all the things that make a good cup of coffee (or tea) great.

Think of the Planet

The other benefit RealCup™ capsules offer a workplace that many other coffee capsule brands struggle to deliver – eco-friendly disposal options. While it is true you can get a recycling box specifically for K-Cup packs, the RealCup™ capsule is miles ahead in terms of environmental friendliness because there is no special handling required. You do not need to order a new recycling box for the break room and pay a special service to take it away every other week – you simply educate your teams to:

  • Click off and discard the freshness seal.
  • Remove and recycle the outer oxygen barrier cup.
  • Tip the coffee grounds into the compost bin.
  • Dispose of the inner filter.

Not all RealCup™ capsules are presently available in the new EcoCup format, but popular brands like Marley Coffee are transitioning their entire line over to the more environmentally conscious EcoCup RealCup™ capsules for the Summer of 2015.

Whether you are hoping to improve the overall office coffee atmosphere, looking to take the plunge into the world of single-serve brewers for your break room or wishing there was an alternative to the “good enough” coffee capsules in your office, the team at Corporate Essentials is here to help. Contact us today for insight, support and advice about how RealCup™ capsules can breathe new life into your break room.



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