So it might make more sense to go in chronological order, and start more than a year ago when we sat down with a design firm from the west coast, and came up with a plan to totally rebuild our Java Cafe Brand of coffees.
But, we thought about it, and decided that sharing each step with you as we wrap up the process of completing our Java Cafe Coffee Pod lineup might be more interesting.
This week, we printed the film that will wrap each Java Cafe Coffee Pod, and seal in the freshness. Creating the perfect film for our Java Cafe Coffee Pods was big for us, mostly because of our commitment to freshness. Even back when we first discussed launching our own brand of coffee pods, our goal was to bring the freshest possible single-serve coffee experience to our customers.
The first step was finding a “local” coffee roaster, willing to roast only the freshest coffee for our Java Cafe Coffee Pods in extremely small batches. Once we found a coffee roaster who matched our needs, we turned our attention to the way our coffee pods would be packed.
While many other coffee pod manufacturers rely on one or two-ply film to seal in the freshness of their coffee pods, Java Cafe Coffee Pods use a three-ply film to lock in the freshness of each pod. This truly ensures that after packaging, the first time your Java Cafe Coffee Pod is exposed to air or light (both of which can have an affect on the coffee’s flavor) is when you tear open the package, and place the pod in your brewer.
We were even shocked by the amount of manpower that goes into creating the rolls film which make up one layer of the packaging of our Java Cafe Coffee Pods. The press which they are printed on was manned by no fewer than 10 people, each of them working towards perfecting the end product.
While we wrapped up the printing of the first layer of film for the Java Cafe Coffee Pods this week, even that process is far from finished, the film will go on to be laminated and backed with a layer of freshness-sealing foil early next week.
This month we will continue to introduce each coffee pod in our Java Cafe lineup one by one, and we’ll be providing another post like this when we actually roast and package the coffee in very early March all leading to our launch of the Java Cafe Coffee Pod Lineup on exclusively for offices from Corporate Essentials on March 12, 2012.
A special thanks to the team at Ultra Flex in Brooklyn, New York for welcoming us into your facility yesterday.
