The Office Hero Initiative
Is it a bird? A plane? No, it’s… …THE OFFICE HERO INITIATIVE! This story begins with a single company mascot, Kate the Office Hero. Corporate Essentials hired The Draw Shop to create a white-board commercial for Corporate Essentials. The story features Kate, an employee at a company who wants to attract and retain top talent. After successfully implementing a coffee and healthy snack program with the help of Corporate Essentials, Kate is able to achieve her company’s goal and is transformed into an Office Hero. I loved the idea of Corporate Essentials having a mascot, so I took the character from the video, cleaned up her design a bit more, put a little life into her, and…SHAZAM! I officially turned her into “Kate the Office Hero”! Kate turned out to be a cute and spunky looking character, but I couldn’t stop there. From that point on, I decided to push