Today we’re unveiling the first selection in Corporate Essentials‘ Java Cafe Coffee Pod lineup: Java Cafe Empire Diner Blend Coffee Pods.
Over the past few years, the trend has been to make, what the industry has termed, Donut Shop Coffees. As a matter of fact, since 2007, Coffee People’s Donut Shop Keurig K-Cups for the Keurig Brewing System have outsold every other Keurig K-Cup about 8 -to-1.
But when you really think about it, outside of the donut shop with the pink and orange logo, in what other donut shops do you really drink coffee?
As we do for a lot of our marketing meetings, we got together at the Pine Brook (NJ) Diner, right down the road from our office to initially discuss the Java Cafe Pod lineup. As we sipped our coffee, the thought that was echoed over and over was that we need to have a great “donut shop blend” in our lineup.
That’s when it clicked. We don’t need a “donut shop coffee,” we just need a coffee pod choice that which to everyone can relate; and looking around the diner, every person seemed to be relating very well to their diner coffee.
And that’s how Java Cafe Empire Diner Blend Coffee Pods were born. Empire Diner Blend is a medium roast coffee, perfect anytime (sort of like breakfast at your favorite diner).
Here’s the description we settled on fo Java Cafe Empire Diner Blend Coffee Pods:
